Strategic Messaging Webinar

19 May 2022,

Reframing narratives to empower our communities

As the anti-LGBTQI movement grows and becomes more sophisticated, it is becoming increasingly important to counter the opposition and communicate our values effectively. In this interactive and engaging online workshop, we explored together the basics of strategic communications.

We notably learned about:

  • Reframing narratives to empower our communities;
  • Values-based communication;
  • Testing messages.

The webinar also included plenty of hands-on exercises for participants to practice these skills.

This webinar was organised with the support of the Citizens, Equality, Rights and Values (CERV) 2021-2027 programme of the European Union.


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